I had talked about ethics in an earlier post. So it was interesting to see that in early October the Federal Trade Commission ruled that bloggers who made endorsements had to disclose any payments they received from subjects of their reviews. Those that did not could face penalties of up to $11,000 per violation. Of course the first thing that springs to mind is how difficult it would be to enforce this, especially with the millions of blogs that are out there. However I think it’s important that this issue at least be recognized. As noted I’ve been looking to sell out for years, but so far nobody’s been buying so as of now everything I review has been paid for by me.
Full Washington Post article here.